Guests who show up in PJs can score a free warm Classic cookie at every Insomnia Cookies bakery in the U.S. and Canada
on Sept. 15

More than 170 campus bakeries will feature expanded celebrations, while one college student will have the chance to win the Dream Dorm Giveaway — including free Insomnia Cookies for a year

PHILADELPHIA, Sept. 10, 2026 /PRNewswire/ — Bedtime can wait. Insomnia Cookies is bringing back one of its biggest nights of the year with its eighth annual PJ Party on Tuesday, Sept. 15, in honor of National PJ Party Night, the holiday Insomnia created in 2024.

Assets available here.

On Sept. 15, guests who arrive in pajamas can receive one free Classic cookie* in-store at every Insomnia Cookies bakery in the U.S. and Canada. No purchase or Insomnia Rewards membership is required. 

Born from Insomnia’s college roots and love of late nights, PJ Party flips bedtime on its head. Each September, as campuses fill back up and fall routines kick into gear, Insomniacs across the U.S. and Canada are invited to put on their pajamas, head to their local bakery and stay up late over warm cookies. First held in 2019, PJ Party has grown into a signature September tradition across the brand’s bakery network. Last year alone, Insomnia gave away approximately 67,000 free cookies during the event.

MORE THAN A FREE COOKIE

PJ Party and its offers will be available across Insomnia’s full bakery network in the U.S. and Canada, with 174 campus locations taking the celebration even further through giveaways, event decor and special in-bakery experiences.

At 149 campus bakeries, giveaways will include koozies, totes, pens, lip balms, sticker packs and Grace & Stella energizing eye patches. At 25 enhanced PJ Party bakeries, guests can spin prize wheels for additional giveaways, including Insomnia playing cards and trucker hats. Giveaways are available while supplies last.

Guests can visit try.insomniacookies.com/pj-party-2026 to see which bakeries will feature additional PJ Party experiences and what is planned at each location.

WIN THE DREAM DORM GIVEAWAY

Insomnia is giving one college student the chance to win the Dream Dorm Giveaway, filled with sleep, study and late-night essentials.

The prize package includes free Insomnia Cookies for a year; a Hatch Restore 3 and a one-year Hatch+ membership; a Lola Blankets Creamy Cloud Blanket and two Wisteria Pillows; a Brooklinen Luxe Core Sheet Set; custom skateboard décor from Reese Ertel Art; a pajama set from BedHead PJs; a $200 gift card; an espresso machine; and headphones.

To enter, guests can attend the PJ Party on Sept. 15, grab their free Classic cookie while wearing PJs, then post to their Instagram or TikTok feed in their PJs with their cookie, use #InsomniaPJParty and tag @insomniacookies.

The Sweepstakes begins at 8 p.m. ET on Sept. 15 and ends at 11:59 p.m. ET on Sept. 16. Terms and eligibility restrictions apply. See Official Rules for complete details at insomniacookies.com/dream-dorm-room-giveaway.

HOW TO JOIN THE PJ PARTY

• Put on your PJs. 
• Visit any Insomnia Cookies bakery in the U.S. or Canada Tuesday, Sept. 15. Most bakeries will celebrate from 8 p.m. until close. The Dayton, Ohio, bakery will celebrate from 6 to 10 p.m.
• Get one free Classic cookie. No purchase or Insomnia Rewards membership required. Limited-time and Deluxe cookies are excluded.
• Find your party: Visit try.insomniacookies.com/pj-party-2026 to see which bakeries will feature additional PJ Party experiences.

MORE WAYS TO KEEP THE PARTY GOING

The party doesn’t stop with the free cookie. Guests at every Insomnia Cookies bakery in the U.S. and Canada can take advantage of additional PJ Party offers.

• 25% off ice cream cup or pint: Guests can receive 25% off ice cream cups or pints in-store all day Sept. 15. The offer applies to cups and pints only and excludes Cookie’wiches and ice cream served on a cookie, brookie or brownie.
• Buy 6, Get 2 Free: Through Sept. 27, guests who buy six Classic cookies in-store can receive two Classic cookies free. The offer is available all day and limited-time cookies may be added for an additional charge.
• Buy 12, Get 4 Free: Through Sept. 27, guests who buy 12 Classic cookies through the Insomnia Cookies app can receive four Classic cookies free. The offer is available all day and limited-time cookies may be added for an additional charge.
• Double Rewards points: Insomnia Rewards members can earn double Rewards points all day Sept. 15 across eligible channels.

*On Tuesday, September 15th from 8 PM – Close, guests who come into any US or Canada bakery wearing pajamas can receive a free classic cookie of their choice. No purchase or Insomnia Rewards membership required. Limited time only and Deluxe cookies are excluded. The Dayton, Ohio, bakery will celebrate from 6 to 10 p.m.

ABOUT INSOMNIA COOKIES
Insomnia Cookies is a rapidly expanding late-night bakery concept headquartered in Philadelphia, PA. Founded at the University of Pennsylvania by then-student Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today, with more than 360 locations nationwide, Insomnia Cookies offers a wide variety of delicious cookies, ice cream, and other sweet treats in-store, for local delivery, and nationwide shipping. Details about Insomnia’s menu, delivery, and nationwide shipping options can be found here (late-night delivery until 1 a.m. or later). To place an order or learn more about Insomnia Cookies, visit www.InsomniaCookies.com. Keep up-to-date on the latest cookie news and grand opening deals by following Insomnia Cookies on Instagram, Facebook, Twitter, and TikTok.

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SOURCE Insomnia Cookies